A geographer who took colouring in too far.

I spent too much time doodling lecture notes + deciding on fonts at Cambridge.
So I became a brand designer instead.


After graduating, I spent 6 years working in fast growth direct-to-consumer startups. I headed up brand teams, designed global marketing campaigns, directed TV commercials, and sold a whole lot of slippers.

During lockdown, I decided to go freelance and dedicate my time to helping non-profits. I now create & consult for a range of organisations dedicated to producing meaningful social + environmental impact.

BA Geography, Starred First
Cambridge 2011-14
Head of Brand, mahabis
Head of Brand, Many
Founder, AKA Collective
2020 - present
...and more!