Many was founded to remove the shame associated with common male wellness issues, to stop men suffering in silence, and break down the barriers that prevent them from seeking help. I was brought on as Head of Brand in 2018 to roll out an identity developed by Koto Studios. Together we built a trusted teleheath platform to make access to sexual health treatments easy and free from stigma. I touched on many aspects of the business, from user experience through to social advertising. Many had the backing of notable European VC investors, including Local Globe and Richard Reed, the co-founder of Innocent Drinks.