Gryd provides fully-funded rooftop solar and home-battery systems for new-builds. Their model gives homeowners instant access to affordable, renewable power from day one, and helps developers meet sustainability targets while easing pressure on the national grid.
I partnered with Gryd to help define their messaging platform and brand voice, developing a cohesive language system that bridges developers and homeowners, offering B2B clarity with B2C warmth. We ran a full strategy sprint to identify core narratives, proof points, and tone-of-voice principles, then applied them across web copy, sales decks, social content, and event materials.
The result is a unified communications toolkit where words and visuals work together for maximum impact: confident headlines, a flexible tagline bank, modular copy frameworks, and adaptable messaging pillars designed to flex across each audience and touchpoint.
