Brand Rollout

Building a pixel-perfect brand toolkit for global energy transition modelling

Year
2021-Present
Role
Brand lead
Company
Transition Zero

TransitionZero provides energy-system modelling data, software, and analysis for governments and global organisations.

In a long-running collaboration, I’ve evolved and operationalised their existing brand as their product suite has expanded. Together we have worked on creating an expansive and practical set of guidelines that cover all brand touchpoints; from maps and reports, to email marketing and video. My focus has been on building consistency at speed: building an interactive brand toolkit that helps analysts quickly communicate complex modelling with clarity and authority, across web, decks, and publications, while staying flexible for new products and features.

Most recently, I have supported them in their continued partnership with Google.org on a series of country specific Carbon Free Electricity reports.

Building a pixel-perfect brand toolkit for global energy transition modelling
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